WHY KOL/INFLUENCER MARKETING IS IMPORTANT?
KOL (Key Opinion Leader) is a new trend in Digital Marketing sector, brands tend to use KOL/Influencer to deliver promotional messages in a less commercial way. By cooperating with different KOL/Influencer, it is easier for brands to reach out different types of audience with customized and genuine messages.
HOW TO DO GOOD KOL/INFLUENCER MARKETING?
- Identify the right KOL/Influencer for your target audience
- Pay attention to the engagement level of KOL/Influencer
- Customize the key promotion message of different KOL/Influencer
- Measure the effectiveness via custom link or coupon codes
- List of suggestions of influencers who can best represent your brand and product
- Communication with influencers and monitoring of result
- Performance review to determine next promotion strategy