WHY SOCIAL MEDIA CONTENT MANAGEMENT IS IMPORTANT?
Social media including Facebook, Instagram, YouTube, LinkedIn are the most popular activity online across the world, the majority of our time is spent with it. In Hong Kong, over 5.8m users are presence on social media, that makes social media becomes one of the heavy battlefield of Digital Marketing.
KEY VALUE ON SOCIAL MEDIA
For content on Social Media, it is not only about producing content that sells your services or products, the key is to show value of your services or products in order to differentiate you from your competitors.
HOW TO DO GOOD SOCIAL MEDIA CONTENT MANAGEMENT?
After identifying your unique selling point, it is important to select the proper platform and way of message delivery such to maximize performance. Like or comments matter, but Conversion matters more and is important to your business.
is a data driven digital marketing agency which we would help you facilitate the whole process of social media content management and achieve your ideal result.
- Facebook and Instagram account audit and competitor research
- Social Media Content creative direction, planning and scheduling
- Visual creation and copywriting
- Social campaign to draw awareness and reach
- Monthly performance report & evaluation on audience demographic, growth and feeds analysis
WHY DIGITAL ADVERTISING IS IMPORTANT?
Nowadays people are on their mobile phone, tablets, PC instead of watching TV, every brands are shifting their marketing budget from offline to online, the world is changing and you need to capture the trend in order to stay in the market. Digital Marketing could be started at a lower budget, more flexible in campaign start and end time while there are a lot of data for you to analysis in order to understand performance and optimize.
HOW TO DO GOOD DIGITAL ADVERTISING ?
Step 1: Identify Your Ultimate Goal (Brand Awareness, Facebook Page Likes, Website Visits, Sign Up or Conversions)
Step 2: Plan marketing strategy based on marketing funnel to target different stage users with different messages
Step 3: Test out different channels, formats, messages and analyze data in order to optimize
Find it difficult? MORE Digital could help you from the starting point on marketing strategy planning, digital advertising execution, data analysis and optimization in order to achieve your ultimate goal
- Channel advertisements include Facebook, Instagram, Google, YouTube, LinkedIn and Snapchat to reach your true potential customers
- KPI setting and optimization to increase ROI
- Monthly performance evaluation and suggestions
WHY KOL/INFLUENCER MARKETING IS IMPORTANT?
KOL (Key Opinion Leader) is a new trend in Digital Marketing sector, brands tend to use KOL/Influencer to deliver promotional messages in a less commercial way. By cooperating with different KOL/Influencer, it is easier for brands to reach out different types of audience with customized and genuine messages.
HOW TO DO GOOD KOL/INFLUENCER MARKETING?
- Identify the right KOL/Influencer for your target audience
- Pay attention to the engagement level of KOL/Influencer
- Customize the key promotion message of different KOL/Influencer
- Measure the effectiveness via custom link or coupon codes
- List of suggestions of influencers who can best represent your brand and product
- Communication with influencers and monitoring of result
- Performance review to determine next promotion strategy
WHY SEARCH ENGINE OPTIMIZATION (SEO) IS IMPORTANT?
SEO (Search Engine Optimizaion) give you a chance to rank your website for free for keywords related to your business, which would server as a free marketing tools in the long run and help you generate high quality traffic and businesses even you are not spending on advertising.
HOW TO DO GOOD SEARCH ENGINE OPTIMIZATION (SEO) ?
- Website structure is well built for SEO
- Data tracking tools are being properly implemented
- Keywords & Competitors Analysis
- Content Production
- Backlinks Building
- On-site and Off-site SEO
- SEO Site Checkup
- Competitors analysis and keywords suggestions
- Website optimization and content direction suggestions
- Boost your website organic traffic and ranking on search engines such as Google and Yahoo
- Monthly traffic report (eg. Google Analytics)
WHO WOULD NEED HELP ON CONSULTANCY & STRATEGY?
- Who have their own marketing team, but would like to have someone from digital marketing background to review and plan for upcoming marketing activities
- Who have limited budget, but would like to have marketing experts to help on the overall marketing plan
- Who have no idea on what they should do on marketing and seeking for advises
- Understand your needs and target
- Identify the problems you are encountering through data
- Suggest objectives, i.e. awareness, reach, engagement or conversion, in order to match with your business status
- Formulate the tailor-made strategies for you with KPI setting base on accurate data analysis to increase your ROI
- Provide report and evaluation of performance monthly for optimization
WHO WOULD NEED HELP ON APP MARKETING?
- You are working on an app but it is still in production stage, and you need marketing experts to help on official launch planning (including App Tracking, Important Things to notice before app launch, App Store Optimization (ASO), app launch campaign & marketing)
- Your app is already developed and you want to market it for getting more downloads and revenue
- Understand the nature of your app and suggest actions to do
- Plan and execute app marketing plan
- App data analysis to find out what to improve in both app and marketing side